Quantcast
Channel: Client Sider
Browsing all 7 articles
Browse latest View live

Native Advertising is Nothing New

Long Rant: Hanging out with the ‘natives’ ‘Native’ Advertising seems to be a hot new buzzword, where an ad unit is deeply and slightly nefariously integrated into a site’s content. In reality that’s...

View Article



Why ROI is Something Only You Can Understand and Measure

Corde du ROI –  Fabric of the Kings I was watching this Twitter PR clip about ‘Twitter as a ROI platform’ the other day.  After 5 minutes of meaningless, non-causal numbers, charts, anecdotes and...

View Article

Why Incentivising Agencies Correctly is Nearly Impossible

Long Rant: Aligning planets. You run a strawberry farm and hire some students to pick your fields. Previously you paid them hourly but discovered they spent most their time lounging around eating your...

View Article

The History of Facebook Adverts and What it Means for Advertisers

What is the point of Facebook for advertisers? With 1bn users and the biggest source of display inventory in the universe, the reach is unquestionable.  But over the last few years the main purpose of...

View Article

Stacks on Stacks on Stacks on Stacks

I love the phrase ‘stack’.  Our web STACK. The marketing technology STACK. Giant Haystack’s STACK. My interpretation of the phrase is ‘a bunch of computer-stuff related to a specific task’ eg Linux,...

View Article


Google: a Plethora of Panopticon Pleasures

Reading this blog post about the death of ‘Organic Search’ reminded me of my love-hate relationship with Google.  I use most of their amazing products all the time and on paper I don’t pay them a...

View Article

Test and Burn.

Because digital marketing involves numbers, everyone involved claims to be focused on optimisation, ‘test and learn’, and being ‘all about the data’. The data. All. About. The. Data. They repeat that...

View Article
Browsing all 7 articles
Browse latest View live




Latest Images