Native Advertising is Nothing New
Long Rant: Hanging out with the ‘natives’ ‘Native’ Advertising seems to be a hot new buzzword, where an ad unit is deeply and slightly nefariously integrated into a site’s content. In reality that’s...
View ArticleWhy ROI is Something Only You Can Understand and Measure
Corde du ROI – Fabric of the Kings I was watching this Twitter PR clip about ‘Twitter as a ROI platform’ the other day. After 5 minutes of meaningless, non-causal numbers, charts, anecdotes and...
View ArticleWhy Incentivising Agencies Correctly is Nearly Impossible
Long Rant: Aligning planets. You run a strawberry farm and hire some students to pick your fields. Previously you paid them hourly but discovered they spent most their time lounging around eating your...
View ArticleThe History of Facebook Adverts and What it Means for Advertisers
What is the point of Facebook for advertisers? With 1bn users and the biggest source of display inventory in the universe, the reach is unquestionable. But over the last few years the main purpose of...
View ArticleStacks on Stacks on Stacks on Stacks
I love the phrase ‘stack’. Our web STACK. The marketing technology STACK. Giant Haystack’s STACK. My interpretation of the phrase is ‘a bunch of computer-stuff related to a specific task’ eg Linux,...
View ArticleGoogle: a Plethora of Panopticon Pleasures
Reading this blog post about the death of ‘Organic Search’ reminded me of my love-hate relationship with Google. I use most of their amazing products all the time and on paper I don’t pay them a...
View ArticleTest and Burn.
Because digital marketing involves numbers, everyone involved claims to be focused on optimisation, ‘test and learn’, and being ‘all about the data’. The data. All. About. The. Data. They repeat that...
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